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Use SME Marketer to avoid the leaky bucket effect
Many B2B businesses spend a lot of time, metaphorically, pouring water into leaky buckets.
Rather than fixing the bucket (the marketing funnel), they pour more water (traffic) into the bucket to keep it full.
This is a recipe for inflated acquisition costs and below-average results.
The biggest culprit here are landing pages and, in particular, your forms. Forms separate your leads from non-leads, and have a huge impact on your conversion rates and overall lead generation results.
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